BW Print · 29 juillet 2026

Choosing the right print material for your business communication

Paper stock, weight, finishes, and outdoor signage: practical criteria to elevate your brand print collaterals.

Printed collateral is often the first physical object your client holds. The material tells as much of a story as the written content.

Paper weight is key: 350g to 400g provides premium durability and heft for business cards and presentation covers.

Finishes match usage: matte for understated elegance, soft-touch for luxury, selective varnish for targeted pop.